There are three major components to marketing your business online. They are: Article Marketing Email Marketing Video Marketing For this post I’d like to talk a little about video marketing. Videos are becoming very popular in search engines. These days when someone types a search like “how to make candles” chances are extremely good that [...]
Archive | Web Design Improvement and Tips
RSS feed for this sectionUsing 3D Animation as a Training Tool
When the subject of 3D animation is brought up most people think of their son’s or daughter’s latest video game, but 3D animation is being used more and more in Fortune 500 companies and is quickly replacing standard video as a training tool. This article will discuss why 3D animation is making a big splash [...]
Top 10 Web Design Tips for Your Business Website
I get this question asked all the time: “What do you think of my super duper galactic ninja in action business site?” In all honestly I really dislike this question because the expectation is for me to say “Wow, great site, nice design, and great layout.”
Don’t get me wrong, I do give honest praises for the design and the creativity especially if the person creating the site doesn’t know that much about web design.
The person usually hears the hesitation in my voice and asks, “Well what’s wrong with it?” To which I reply “I look at your web site and I have no idea what you do, who you are or how to contact you.”
How to Get the Most out of Your Web Site
The old adage “if you build it, they will come” at one time applied to web sites right up until the internet bubble shattered into a million soapy shards. Now-a-days if the web site is used as a marketing tool (electronic brochure) and the objective of your web siteis to produce sales, the site has to be different and stand out from other web sites – something that no one else has thought of and has brought to the web.
A service is tougher to sell to a customer because it isn’t a thing. A customer can’t touch it or control it. A service is not objective but subjective. A customer can’t have a free trial download of a service to test it out. So how can your business sell a service on the web and do it at a reasonable cost and still get noticed?
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